Social media marketing (SMM) is an effective way to reach your target audience, and engage with the public in order to attract clients. Since social media is used by such a large, diverse demographic, it only makes sense to engage with users on the most popular platforms to elevate your brand’s popularity and web presence. Strategic social media marketing creates an appealing and engaging voice for your company on social media platforms, and targets your desired audience. Some ways that SMM can help your company include: increasing traffic, building conversions, raising brand awareness and customer interaction & support.